First released in 2010, the iPad has become the highest-selling product in the American tablet industry, occupying more than 54 percent of the market. tablet operating system market has just two real competitors: Apple and Android. Similar to the market for smartphone operating systems, the U.S. smartphone operating system market for each of the last six years. Apple's iOS operating system has accounted for more than 50 percent of the U.S. The total number of iPhone users in the United States has increased significantly in recent years, growing from 45 million in 2012 to 125 million in 2022. A large portion of Apple's revenue stems from the massive success of the iPhone, a product that accounts for around half of the company's total revenue.
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